Business Model 4: Product or Service
Provider
In this model we set up a very informative
website on your chosen subject, but instead of giving free or
selling listings we set up products or services and put on
numerous pages within our website.
We are not considering selling our own product
or service as this is very difficult to sell globally and you
have to consider:
-
Legislation in each Country
-
High costs of purchasing stock or manufacture
-
Patents and protection mechanisms
-
Fulfillment, packing and shipping
-
Staff, high costs, time sensitive
-
If you sell other companies products or
services you can avoid all these costs and
difficulties, so why give yourself such a headache and
fill your time? It is easy to find suitable products or
services in your chosen market and negotiate a deal so
that you can sell for example a product on your
website, which you take payment for and then send the
order to the supplier minus your agreed commission.
This is called drop-shipping the supplier sends out the
goods in your company name and the customer is none the
wiser.
-
The customer does not know that you:
-
Do not have a warehouse
-
Do not have any products in stock
-
Do not even have an office in their country
-
You do not do anything except send a couple of
emails
-
The whole process is automated here is an
example of how it works:
-
1) Customer finds your website on
search engines
-
2) Customers decides to buy a
product
-
3) Customer is automatically
Invoiced
-
4) You email Supplier and they
respond with tracking number
-
5) You copy and paste this
into an email and send to customer
-
6) You pay supplier minus
commission (if you can work out some terms so you
only have to go through sales once a month and pay
for products, this will also improve your cash
flow)
The downside of this business model is that you
are relying very much on the efficiency of other companies.
Therefore before deciding to trade with them it is a good
idea to purchase their product or service as if you were a
customer. Ring the helpline and find out how helpful they
are. Compared to Models 1, 2 and 3 this business model is
more difficult to implement and can provide more time
consuming problems. For example what happens if the product
or service provider does not show up on time, faulty goods
etc? They will be coming back to you for an explanation so
you need to be confident of what you are providing, and have
systems of support in place. With that being said this can
still be a very lucrative business model. Try to pick
products or items with a reasonable minimum cost, because
you will have costs to consider such as taking credit card
payments (approx 5%) before you get your commission. So
think carefully about what you are supplying, from whom, and
whether it is worthwhile financially.
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