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Pay per Click

 A Pay per click strategy can be very useful within the early days of your website. You pay x amount per click every time someone clicks on a particular word or search term and visits your website. How much you pay depends on how popular the keyword is and what position on the website you bid for (the higher the position, the higher the cost).

Before you consider this route, you will have to understand very well how each system works and ensure that it pays for you (is cost effective).The reason why pay per click should be considered early on is because your website is not likely to achieve a lot of traffic for 6 months or longer. Even brilliantly put together websites, with links, great content etc mature over time with the search engines. So, one way to get some initial business is to pay for targeted traffic.

The two pay per click systems we recommend are:

Once you are getting tons of targeted traffic, you probably will not want to pay for traffic. In the mean time be very careful, we advise the following when using a pay per click campaign. 

  • Know what you can afford per click: If your product sells for $120 and your costs are $20, your profit margin is $100.

 If you pay for 1000 clicks at 1$ per click and sell 20 products you make $2000=ROI (return on Investment) =2$ per click

Alternatively if you sold 10 products you would have received $1000 and so would have broken even, earning nil profit.

To know what you can afford to click you will need to know your profit margin and your conversion rate (how many visitors convert to a sale i.e. 2%).

  • Set a capped limit. It is your money, be careful that you do not get carried away with the excitement of the process.
  • Bid on targeted search terms. If you are selling golf shoes, you would not bid on shoes. The more targeted the search term the better.
  • Bid on less competitive terms. You could have more success bidding on 100 less competitive targeted terms than 5 highly competitive ones. 
  • Test in small ways, with little cost involved. Keep testing and focus on the most successful terms. Keep reviewing.

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