Research Markets
Now you need to research your markets
that is decide upon what subject to have for your Global
Offshore Internet Business. The best way of going about this is
to start making lists, research the subject and gradually scale
down your lists until you can make an informed decision as to
what subject to use for your business.
You do not necessarily need to know the subject
well, but if is something you have an interest in or are
passionate about, you will do much better. Why? Well you will
persevere and not give up because you like the subject.
So we have set out how we find subjects to
focus on, we suggest you follow this course of
action:
- Write down all the subjects that interest you. Take
your time over this, preferably over a couple of days.
Write them all down, even obscure ideas.
- Break down your list into sub-categories of
subjects such as Gardening to: organic gardening,
garden furniture, disabled gardening, biological pest
control etc you get the idea
- If you have written this information on a document
on your computer you can copy and paste each word into
www.google.com so
that you can search for each search term (i.e. main
subjects such as gardening and sub categories such as
biological pest control
- Once you have searched in Google at the top of the
page you will notice the number of users searching that
key phrase for example gardening over 43 million,
whereas biological pest control 3 million
- Cancel out everything less than 500,000 hits and
beyond 20 million hits. These subjects (search terms)
either do not have enough interest to be worthwhile, or
have so much competition that, it would be very
difficult to compete with them and dominate the
market
- Once you have your “short” list carefully consider
each subject, the global prospect of each, the ways you
could set up multiple revenue streams. Look at the
competion and see if you can find out their weaknesses:
Email questions, have an open mind.
Ultimately you have to
decide upon the subject for your website yourself. Ideally your
main search term/subject should be between 1-5 million hits,
subjects below or above this are still worth considering,
depending on the possible revenue streams. Now remember this
point, any website can make money and turn over a regular
profit. It is true, but so many people simply build a website,
it gets left, that’s it. It costs them money rather than makes
them money. Any website can make money; it is simply a case of
doing the right things in a logical order, and looking and
implementing multiple income streams.
You should not really be looking for a Niche
market, you are looking for a subject that has more traffic
than a niche market, but is still possible to dominate with
some work. Also consider the global reach of your subject or
how you could expand globally in time.
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